Larry Mills is Senior Vice President of Sales at Vobile, where he focuses on the music market. Before joining Vobile, Larry held the same role at Pex following Pex’s acquisition of the company he founded, We Are The Hits. This company was the first to enable cover artists to share in the revenue generated from their versions of songs on YouTube, resulting in millions of dollars for both artists and songwriters. A seasoned music industry executive, Larry brings decades of experience in both entrepreneurial and corporate leadership. He launched his own record label, helping to propel platinum-selling artists, and also ran business development at both Sony Music Publishing and Getty Images.