TV Asahi Expands Technology Partnership with Vobile
15 January, 2014
Leading Japanese TV Broadcaster Embraces Vobile mSync Technology to Supercharge TV Programs with Gamification
Vobile, the worldwide leading provider of video and audio content identification, analytics and management services, announced today that TV Asahi, a leading Japanese TV broadcaster, is expanding its technology partnership with Vobile to enable its upcoming TV programs with interactivity and gamification.
Vobile mSync is the most versatile and scalable video content identification platform available today. Based on Vobile’s award-winning patented VDNA content identification technology, it enables instant synchronization and interaction across TV screens and smartphones.
“Our goal is to always provide the best TV programming to our viewers, offering fun and exciting content that constantly holds their attention,” stated Hiroaki Nishimura, Director of Content Business Center at TV Asahi. “Our first deployment using Vobile mSync technology in September was an overwhelming success. We are again working with Vobile to leverage the power of its mSync technology and we look forward to creating innovative and engaging shows that improve the TV viewing experience.”
“We are very pleased with our strong partnership with TV Asahi,” said Yangbin Wang, CEO of Vobile. “Despite a growing propensity among viewers to watch time-shifted TV programs and skip commercials, TV gamification powered by Vobile mSync technology has demonstrated the ability to lure viewers back to watching live TV without skipping commercials and lifting television ratings significantly. It paints a brighter future for TV broadcasters and advertisers worldwide.”
Vobile (SEHK: 3738) is a global leading SaaS provider of essential technology infrastructure for digital content asset protection and transaction. The company establishes a solid customer base with trusted long-term relationships, which include global premier content creators, rights holders and platforms. Vobile’s technology services that are integral to digital content protection and transactions and aim to maximize value for IP rights holders.