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Avex Entertainment has adopted RightsID, a service provided by Vobile Japan that discovers and identifies content used without permission on YouTube and returns the advertising revenue to rights holders.

13 September, 2021

Vobile Japan Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Takeshi Oto; hereinafter “Vobile Japan”) and Avex Entertainment Inc. (Head Office: Minato-ku, Tokyo; President: Katsumi Kuroiwa; hereinafter “Avex Entertainment”) announced today that Avex Entertainment has agreed to adopt the RightsID service provided by Vobile Japan, which uses proprietary AI technology to search for, identify, and earn advertising revenue from (monetize) user-generated content containing Avex IP on YouTube.

Vobile Japan utilizes the proprietary AI technology of its U.S. parent company, Vobile Group, to search for and identify copyrighted content on YouTube, set conditions based on policies provided by each content owner, and if the conditions have been met, not only can it crackdown on content misuse, but it can also secure a percentage of the advertising revenue from YouTube (Service name: RightsID (Ref. I)). In November 2020, Japan became the first country outside of the U.S. to launch this service.

Vobile’s RightsID service works in conjunction with Content ID, the content identification system provided by YouTube, and by utilizing AI-leveraging search technology unique to Vobile, Vobile can discover and identify additional copyrighted content on YouTube, maximizing revenue and taking full advantage of a content owner’s potential for monetization.

As a result of Avex Entertainment’s careful performance evaluation of the RightsID service, Avex concluded that RightsID can significantly contribute to Avex Entertainment’s monetization revenue.

Comment from Vobile Japan

Based on many years’ understanding of YouTube, our RightsID service has been adopted by many movie companies, TV networks, music labels, etc. in the U.S., and has achieved a return of several hundred million yen for each company per year, and a cumulative return of well over 15 billion yen. Since last year, we have been promoting RightsID to content owners in Japan, and as a result, beginning with NexTone Inc. in December last year, more than 10 companies have already decided to adopt the service, and we are entering the operation phase of each one in turn. We are very honored that Avex Entertainment, the largest music label in Japan, has decided to adopt our service after evaluating it and our technology. We will leverage our accumulated technologies and experience to maximize revenue returned to Avex Entertainment.

Reference I: Supplementary explanation of the RightsID Business Model

Reference II: Supplementary explanation of YouTube’s Content ID

Relationship to YouTube’s Content ID
  • YouTube provides a service called Content ID which exists within the YouTube ecosystem.
    • By signing a contract with Vobile RightsID, partners are able to access the functionalities of Content ID.
  • Vobile’s RightsID service works in conjunction with YouTube’s Content ID to identify content that Content ID could not, resulting in additional revenue from monetization.
    • Content ID: scans for matches using media fingerprints
    • RightsID: searches based on text and metadata (Semantic Search)
  • This complementary relationship has been closely discussed with YouTube from the beginning, and Vobile operations are performed with their understanding and cooperation.

Reference III: Avex Entertainment and Vobile Japan/Vobile Group Ltd. Company Profiles

Avex Inc

Address: Avex Building, 3-1-30 Minami-Aoyama, Minato-ku, Tokyo 107-8577
Founded: April 11, 1988
Executives: Chairman Masato Matsuura
President/CEO Katsumi Kuroiwa
CFO  Shinji Hayashi
Capital Stock: 4,333,817,350 Yen

  • Music Business
  • Anime
  • Film business
  • Digital platform business etc.

Stock Listing: 1st section of the Tokyo Stock Exchange


Vobile Japan Inc

Address: Cross Office Shibuya 303, 1-12-2 Shibuya, Shibuya-ku, Tokyo
Founded: December 2010
Executive: CEO Takshi Oto
Capital Stock: 20,000,000 Yen
Main Stockholder: Vobile Group Ltd.
Main Business: Anti-Piracy Service, Content Leverage Service
Main Clients: Major TV stations located in Tokyo, film companies, live streaming companies, etc.


Vobile Group Ltd.

Address: Silicon Valley (Santa Clara), California, U.S.A.
Founded: May 2005
Executives: CEO  Yangbin Wang
Office Locations: Tokyo, Los Angeles, Portland, Hong Kong, Hangzhou, Sydney
Stock Listing: Listed on the Main Board of the Hong Kong Stock Exchange in January 2018.  (SEHK 3738)


Vobile Japan Inc.
Phone Number:  03-6804-3955

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